From the Danone Group, a multinational to which Aguas Font Vella and Lanjarón belong, environmental commitment is one of the basic keys in its business management. That is why they have opted for the use of recycled and/or recyclable materials in the manufacture of their water bottles.
Aguas Font Vella and Lanjarón received this year’s R Award from Ecoembes to the “Best Business Initiative”.The jury chose Font Vella for being the first brand of natural mineral water to be marketed in packaging made from recycled plastic (25%) and Lanjarón for being a pioneer in its sector with the launch of the first packaging made with 20% plastic of Plant origin, namely sugar cane residues. In addition, an important aspect for the consumer is that these new containers have the same characteristics of quality, food safety and recyclability as PET (recycled plastic) of fossil origin like a traditional water bottle.
Maria José Adamuz, spokeswoman for the company, explains that “recycled plastic and plastic of plant origin are two initiatives that are not only innovative, but also help us achieve greater logistical optimization and reduce CO2 emissions.” The prize awarded to them by Ecoembes not only excited them, but also “a recognition of the work done well”, says Adamuz, very grateful in the name of all the workers of the company. “That an organism like Ecoembes recognizes our work of developing and implementing new recyclable and / or recycled materials in the market is a pride for us,” he says.
In addition, this award “has been an impetus for our consumers to know the progress we have made in the use of these materials,” says María José Adamuz. On the other hand, the award “is a recognition to all our team, who works every day to maintain the commitment to care and preservation of the environment” and “above all, represents that we continue to advance our environmental commitment.”
As for future plans, the goal of Font Vella and Lanjarón is that the use of recycled and / or recyclable materials are the materials of the future. “For our company, the quality and food safety of our products is non-negotiable, which is why we use quality standards higher than those established by the legislation,” says María José Adamuz.
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