Parade Marc Jacobs Premiere, One Night Only, at The Ziegfeld Theater for The Spring 2016

Yesterday, Thursday 17 September to close fashion week in New York, Marc Jacobs It offered a very special parade. I say special because not only it premiered its new collection for the spring-summer 2016, but it also marked a change in the brand name, and was the beginning of a new.

So to celebrate, Jacobs chose the Ziegfeld Theater, and presented it as if it were a show in all rule: “Marc Jacobs Première, one night only”, where also missed one Orchestra that you played live to liven up the pass, starting with the projection of an interpretation of the intro of the Metro-Goldwyn-Mayer, only that by replacing its famous Lion by the image of Neville Jacobs, the designer perro-hijo.

The Trade Marc Marc Jacobs Spring Summer 2016 did not disappoint any of the there gathered already that, effectively, this retro show, glam and punk, with circus vintage taste, was not on stage but that the models they interacted with spectators marching by lobbies that had enabled on the patio of armchairs.

In addition to a caricature of Marilyn Monroe decadent and entradita in meats, and an androgynous model thin and as high as a thread within a suit of pinstriped of red color and short jacket, you might also see many deconstructed American flag. Instead of thinking that he had them gironés to give life to the new proposals, we better think that Jacobs chose to recycle all that failed to find that they were in poor condition.

As logically the room was in darkness, at the time that paraded, it was also projecting an image of the models in action on the big screen so that everyone could see them well.

During the parade, Jacobs also took to share with all the guests at the parade a video It provided a single view, because it was filmed behind the scenes, showing all the steps necessary for the creation of a new collection, as well as some images of previous seasons, and the afterparty after file parades all present.

When the powerful Empire LVMH Bernard Arnault at the head replaced you by Nicolas Ghesquière, Mar Jacobs said in an interview that he granted to W Magazine magazine I wanted to change the name of its brand name ready-to-wear, because the name of Marc By Marc Jacobs had never liked. Also commented that I would change even from logo and packaging.

Seeing this parade proposals we can say that the great Marc Jacobs has become the big door, After you have made a great job with a fun fashion and chic.

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